Data-Driven Business Models: From The Machine to Digital Services in Equipment Manufacturing

Turn your global machine fleet into a real competitive advantage with data-driven services that significantly boost your production performance. 

Unlock New Revenue Potential With Data-Based Business Models in Equipment Manufacturing

Many equipment manufacturers are leaders in engineering worldwide. But after commissioning, communication between the manufacturer and the operator often fades. Yet this is where the real value begins — during operation, in service, and especially in the use of machine data.

At the same time, expectations in the new machine business are rising. Customers demand availability, transparency, flexible service and digital value. Even though margins are shrinking, projects are under pressure and loyal customers are becoming more price-sensitive.

Data-driven services and usage-based business models offer real value here. They generate recurring revenue, based on knowledge you already have. We help you turn that knowledge into a monetizable service. Whether it’s pay-per-use, digital maintenance contracts or remote diagnostics, the modular SaaS solution EquipmentCloud® helps you turn data into real services — for your business and your customers.

  • Many manufacturing companies fail to use the data they already have due to missing integrations, poor data quality or concerns about security. This slows digital progress across the industry.

    The result: maintenance based on gut feeling, unnecessary service visits and a constantly overloaded support team. These are exactly the reasons why the industry needs to rethink:

    • One-time sale instead of partnership
      The focus is on selling. After that, most manufacturers only respond in case of complaints or spare parts requests.
    • Service as obligation, not opportunity
      Service is seen as a necessity, not a revenue driver.
    • Flying blind during operation
      There’s no visibility into usage, condition, or performance of the machine.
  • With data-based services built on EquipmentCloud®, you create a service experience that spots issues before they arise, delights users and unlocks new revenue streams. Your machine data makes the difference — in day-to-day operations and in the strategic development of your portfolio.

What Data-Based Services Can Do for You

  • Increase machine performance: Identify bottlenecks, optimize processes, and raise the long-term productivity of your machines.
  • Enable predictable maintenance: Plan maintenance based on data, cut unplanned downtime, and reduce maintenance costs.
  • Improve customer support: Use transparent KPIs, automatic notifications, and remote access to resolve technical problems faster and more efficiently.
  • Gain strategic advantage through innovation: Analyze how your machines are used and invest early in data based models to secure true differentiation and position yourself as an innovative partner.
  • Raise margins and reduce price pressure: Lower your dependency on one-off machine sales by increasing customer value with digital add-ons.

Challenges in Digital Services and How We Solve Them Together

  1. Missing data quality: Our customer portal consolidates machine data and information from multiple sources in one place to provide a consistent, current and valid data foundation across the entire lifecycle.
  2. Data security: With ISO 27001:2022 certification, end-to-end encryption, and OAuth authentication, we protect your sensitive information reliably.
  3. Lack of resources: Proof-of-concept approaches and hands-on workshops enable a lean start, supported by our experienced Customer Success team.
  4. Complex IT landscapes: With a REST API, IoT gateways, and the FabEagle®Connect integration software for data interfaces, you integrate your service, sales and ERP systems seamlessly.
  5. Changing sales motions: We support you with talking points, sales training, pilot projects and reference calls for digital offerings.

Open New Lines of Business with Data Based Services

Data is more than optimization potential. It is the foundation for new revenue models aligned with your customers’ real-world needs. With EquipmentCloud® you expand your digital service portfolio in a targeted, practical way:

Digital add-on services

Provide machine files, e-learning platforms, 3D spare parts catalogs or digital maintenance documentation.

Flexible service models

Offer digital maintenance contracts, SLA based support, usage based upgrades or pay-per-use packages.

Monetize machine data

Open up new revenue with data based offerings such as condition monitoring, performance KPIs or predictive insights.

Your Benefits at a Glance

  • Cost reduction through targeted maintenance and optimized spare parts supply
  • Higher customer satisfaction through faster response times and tailored solutions
  • Competitive advantage through innovative services and the option to establish a modern business model
  • Flexibility through individually configurable modules in EquipmentCloud®

Make Data Based Services a Success Now

Build a scalable business model around your machines – with Kontron AIS, more than 35 years of equipment manufacturing experience and EquipmentCloud® as the technical foundation.

[Martin Falsner Sales Manager Kontron AIS GmbH
Let’s Talk About Your Customer Portal!
Martin Falsner
Sales Manager
Digitalization